Guerilla Marketing | Promotional Campaign
Guerrilla Marketing Ideas New York
Love Creative Marketing Agency teamed up with Ogilvy & Mather to raise publicity and awareness for Talbot House. The purpose of the campaign was to commemorate 100 years since Talbot house first opened its doors to WWI soldiers, to encourage people to visit Flanders Fields and to experience the story of Talbot House. The campaign involved handing out free tea for a day to the public on behalf of Talbot House. Four brand ambassadors were placed around a Tea Cart in four different locations across London and Manchester while telling the public about the history of Talbot house and encouraging them to take part in competition.
The public had to share a picture of their tea on Twitter and Instagram using #talbothouse and describing how they would commemorate the fallen of the Great War.The most creative entry would win a trip for 2 for 2 nights in Talbot House (transport + overnight stay). During the one day period 3500 branded cups handed out with a positive response from the public.
Love Creative Marketing Agency is a New York based guerrilla marketing and promotional staffing agency that works with brands and media agencies delivering below the line marketing campaigns.
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