Love Creative Marketing Agency was briefed by Shine Communications to recruit attractive product sampling field marketing staff for a brand awareness campaign for Kinder Bueno to encourage consumers to trial their creamy Kinder Bueno chocolate. A strategic approach was taken whereby an alluring product sampling campaign was activated to reinforce their message ‘Bueno, a little bit of what you fancy’.Wild posting advertising campaigns in Los Angeles that will get your brand seen by thousands. Our street marketing campaigns are guerrilla. This means we place your posters in key locations across states including Los Angeles, Miami, New York.
To generate the maximum amount of interest and engagement with Kinder Bueno’s female target audience, Love Creative Marketing was given the task to create a new kind of hunk, the ‘Bueno Hunk’. The thirty attractive field marketing staff were sourced and trained and subsequently had Bueno bars strapped to their chests to offer ladies the chance to peel ‘a bit of what you fancy’ straight from their chests.
This enticing engagement with the Bueno Hunks was offered to ladies while shopping, creating the perfect complimentary chocolate sample to make any lady’s day ‘a bit of what you fancy’. Throughout the campaign ‘radio drops’ were made, and a number of lucky Media Professionals were treated to a ‘Breakfast with Bueno’.
Not only were these product sampling teams armed with the irresistibly delicious Bueno bar samples, but they were a visual representation of the brands risqué personality bringing the brand personality to life. A further buzz further buzz was created by sending the ‘Bueno hunks’ to catwalk outside tube stations to strike a pose for photo opportunities.
