Augmented Reality Applications – From the consumer to the business
With the increased use of Smartphones and other mobile devices, augmented realty, or AR campaigns are a unique and smart...
With the increased use of Smartphones and other mobile devices, augmented realty, or AR campaigns are a unique and smart...
People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their...
The word “ambient” means the placement of ads at seemingly unconventional places, thus utilising ambient media denotes the formats wherein...
Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimization, delineation and customization, it’s hard for a...
Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others;...
What's a Pop-Up Shop? They are "here today, gone tomorrow" retail spaces. However, these ten pop-up shops have one thing...
Experiential marketing is a method of advertising through an interactive experience. This is to get customers to talk about your...
Heard about some staggering ideas for augmented reality and just how it could affect lives now and in the future?...
By and large, a successful experiential marketing campaign should hit most, if not all, of the following bullet points: Product tie-in...
There has been a lot of talk lately about how to improve mobile experience – and yet we also continue...