Given how messaging apps continue to evolve into mini-platforms, that incorporate payment, communication and browsing features, marketers looking to improve the mobile experience need to look no further.
The key to engaging consumers and creating a seamless mobile experience that will not threaten brand affinity is integration with messaging apps.
In doing so, marketers are digitizing word of mouth promotion and creating organically viral campaigns that reach consumers and their closest network of friends.
In sum, messaging apps seamlessly connect brands with consumers in a platform that they are comfortable with, use frequently and, as a result, create conversations that build brand awareness and increase sales.
More than any other channel, messaging apps are a throwback to good old word of mouth promotion that takes advantage of the value of personal opinion.
A recommendation from a close friend or family member to check out a video or try a new product creates a higher impact on engagement than serving a video ad run of site.
Messaging takes social sharing to the next level by making it more personal and direct, both drivers of high engagement.
Using this channel organically integrates a brand into the conversation and in doing so amplifies its engagement with consumers.
SO AS WE venture towards the second half of 2015, brand marketers have a new opportunity in mobile to integrate into their planning that focuses on the ultimate engagement with consumers and their close friends.
By integrating messaging into their mix, marketers will create a mobile experience that will promote a stronger connection to the ad being shared and, thus, a mobile experience that has a greater effect on influencing sales and post campaigns actions.
Love Creative Marketing Agency is a guerrilla marketing and promotional staffing agency that works with brands and media agencies delivering below the line marketing campaigns. If you would like to discuss your next project call 646 741 8992 or email pl******@lo**********************.com
