Mobile Experience is Key as Messaging Apps Evolve into Mini-Platforms

Guerrilla Marketing & Promotional Staffing Blog

There has been a lot of talk lately about how to improve mobile experience – and yet we also continue to see updates on how many brands are using mobile in an innovative manner to interact with their customers. So what is the gap?

Could it be an advertising industry shortcoming where we are all thinking about effectiveness and efficiency largely driven by programmatic and not enough on the creative experience that will influence the most interaction with consumers on their mobile device?

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Mobile Marketing

Flurry of activity

Mobile already offers us experiences that engage audiences by its innate functionality in connecting communication, conversation and entertainment.

Messaging in mobile has revived effective guerrilla marketing as applications continue to grow in popularity, scale and influence.

Over the past few years, WhatsApp, the messaging platform acquired by Facebook last year, has grown into the largest messaging app in the world with about 700 million monthly active users.

Together with other services such as Facebook Messenger, WeChat, QQ, Skype, Kik and Viber, messaging apps are quickly overcoming social networks in terms of popularity and engagement.

A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.

In fact, messaging apps’ retention rate is almost six times greater than other apps in the first 12 months, an impressive figure considering the number of apps available on both Android and iOS.

Not only do audiences keep messaging apps downloaded at a higher rate, but they also engage with the apps on a more regular basis as compared to other apps.

Flurry data illustrates that an average daily session lasts almost five times longer than other apps, which gives messaging apps an enormous advantage when it comes to connecting and engaging audiences.

The greater frequency and length that audiences (a.k.a consumers) engage with these apps provides marketers with multiple reach and relationship-building opportunities.

Platforms issues

Given how messaging apps continue to evolve into mini-platforms, that incorporate payment, communication and browsing features, marketers looking to improve the mobile experience need to look no further.

The key to engaging consumers and creating a seamless mobile experience that will not threaten brand affinity is integration with messaging apps.

In doing so, marketers are digitizing word of mouth promotion and creating organically viral campaigns that reach consumers and their closest network of friends.

In sum, messaging apps seamlessly connect brands with consumers in a platform that they are comfortable with, use frequently and, as a result, create conversations that build brand awareness and increase sales.

More than any other channel, messaging apps are a throwback to good old word of mouth promotion that takes advantage of the value of personal opinion.

A recommendation from a close friend or family member to check out a video or try a new product creates a higher impact on engagement than serving a video ad run of site.

Messaging takes social sharing to the next level by making it more personal and direct, both drivers of high engagement.

Using this channel organically integrates a brand into the conversation and in doing so amplifies its engagement with consumers.

SO AS WE venture towards the second half of 2015, brand marketers have a new opportunity in mobile to integrate into their planning that focuses on the ultimate engagement with consumers and their close friends.

By integrating messaging into their mix, marketers will create a mobile experience that will promote a stronger connection to the ad being shared and, thus, a mobile experience that has a greater effect on influencing sales and post campaigns actions.

Love Creative Marketing Agency is a guerrilla marketing and promotional staffing agency that works with brands and media agencies delivering below the line marketing campaigns. If you would like to discuss your next project call 646 741 8992 or email planning@lovecreativemarketingusa.com

Guerrilla Marketing & Promotional Staffing Blog Categories

Guerrilla Marketing Agencies New York

Send us a message

Related Posts
Ambient Media Agency New York, Brand Activation Agency, Brand Activation Agency New York, Buzz Marketing New York, Creative Agency New York, Experiential Agency New York, Experiential Marketing Agencies New York, Guerrilla Marketing & Promotional Staffing Blog, Guerrilla Marketing Agencies New York, Guerrilla Marketing Agency New York, Guerrilla Marketing Ideas, Live Brand Experience, Projection Mapping New York, Promotion Companies, Promotional Marketing Campaign, PROMOTIONAL MARKETING CASE STUDIES, Promotions Agency, Promotions Agency New York, Street Marketing Miami, unconventional marketing, Wild Posting Advertising USA
Ambient Media Agency New York, Brand Activation Agency New York, Branded Promotional Vehicles, Clean Stencils, Event Staff Miami, Experiential Marketing Company, Experiential Marketing Staff New York, Guerrilla Marketing, Guerrilla Marketing & Promotional Staffing Blog, Guerrilla Marketing Agencies New York, Hostesses, In Store Promotional Staff, Pop up Shop HIre, Product Sampling, Product Sampling Staff, Promo Girls, Promotion Companies, Promotion Staff, Promotional Models, Promotional Staff, Promotional Staffing Agency Miami, Promotional Staffing Companies, Promotions Agency, Promotions Marketing Agency New York, Sales Promotion Agency, Sales Promotion Staff, Street Marketing Miami, Street Teams USA, unconventional marketing
Ambient Media, Ambient Media Agency New York, Brand Activation Agency, Brand Activation Agency New York, Brand Ambassadors New York, Branded Promotional Vehicles, Buzz Marketing New York, Creative Agency New York, Event Staff Miami, Events Agency- Event Agencies New York, Events Promotion Companies, Experiential Agency New York, Experiential Marketing Agencies New York, Experiential Marketing Agency New York, Experiential Marketing Company, Experiential Marketing Staff New York, Field Marketing, Field Marketing Agencies New York, Field Marketing Company New York, Field Marketing Staff, Guerrilla Marketing, Guerrilla Marketing & Promotional Staffing Blog, Guerrilla Marketing Agencies New York, Guerrilla Marketing Agency New York, Guerrilla Marketing Ideas, Hire Brand Ambassadors Los Angeles, In Store Promotional Staff, Live Brand Experience, Los Angeles California, Pop Up Shop Companies, Product Sampling, Promo Staffing Agency Virginia, Promotion Companies, Promotional Marketing Campaign, PROMOTIONAL MARKETING CASE STUDIES, Promotional Models, Promotional Staff, Promotional Staffing Agency Miami, Promotional Staffing Companies, Promotions Agency, Promotions Agency New York, Promotions Marketing Agency New York, Roadshow Staff, Sales Promotion Staff, Street Marketing Miami, Street Teams Los Angeles, Street Teams USA, unconventional marketing, Wild Posting Advertising USA
Ambient Media, Brand Activation Agency, Brand Experience, Branded Promotional Vehicles, Buzz Marketing New York, Clean Stencils, Creative Agency New York, Even Staff Hire New York, Event Staffing Agency New York, Events Promotion Companies, Exhibition Staff New York, Experiential Marketing Agency New York, Experiential Marketing Company, Experiential Marketing Staff New York, Field Marketing, Field Marketing Agencies New York, Field Marketing Company New York, Field Marketing Staff, Guerrilla Marketing, Guerrilla Marketing & Promotional Staffing Blog, Guerrilla Marketing Agency New York, Guerrilla Marketing Ideas, Hire Brand Ambassadors Los Angeles, Hospitality Staff, Hostesses, In Store Promotional Staff, Los Angeles California, Pop Up Shop Companies, Pop up Shop HIre, Pop up Shops, Product Sampling, Product Sampling Los Angeles, Product Sampling Staff, Promo Girls, Promo Models, Promo Staff, Promo Staffing Agency Virginia, Promotion Companies, Promotion Staff, Promotional Event Staff New York, Promotional Marketing Campaign, PROMOTIONAL MARKETING CASE STUDIES, Promotional Models, Promotional Models New York, Promotional Staff, Promotional Staffing Agency Miami, Promotional Staffing Companies, Promotions Agency, Promotions Agency New York, Promotions Marketing Agency New York, Roadshow Staff, Sales Promotion Agency, Sales Promotion Staff, Small Business Marketing Ideas, Street Marketing Miami, Street Teams Los Angeles, Street Teams USA, unconventional marketing, Wild Posting Advertising USA