Belvedere Vodka Light Projections
To support an existing sampling campaign occurring in a variety of high profile bars, Love Creative Marketing on behalf of LVMH (Producers and distributors of Belvedere Vodka) were asked to implement an eye-catching ambient campaign close in proximity to nearby bars where sampling took place to promote key messaging of the brand.
The Solution
To launch the promotion in an exciting and visually engaging way, Mediacom commissioned Love Creative Marketing to devise two creative executions using striking light projection ads that clearly showcased Belvedere as an elite alcoholic beverage.
The Method
Love Creative Marketing targeted a number of areas close in proximity to bars where sampling activity occurred. In order for the campaign to be successful, extensive research was carried out to decide which areas would maintain heavy footfall and traffic within sight of the bars
Two creative light projections were devised, both displaying attention-grabbing images reflecting the nature of the brand. One image exhibited the bottle logo whilst another conveyed imagery including a key message, ‘believing’ in the brand: ‘Naturally Smooth, make it BELieVE’
The campaign ran across 3 days in a variety of areas in central London.
The Results
The event was a success with Belvedere’s key objectives fulfilled.
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